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Darrell St. Romain is a
Trainer and Consultant for Automotive Sales and
Finance with HF Consulting, Inc. He is
recognized as the “most” exciting trainer in
today’s market. His unique sales training
abilities are sought after by many of the top
dealers in the country. The workshops and
seminars he conducts are “spreading like
wildfire”! Darrell is committed to strategies
that help you build a successful dealership.
Darrell St. Romain began his automotive career
over 15 years ago as a salesperson in his
hometown of New Orleans, LA. He later moved to
Charlotte, North Carolina and was quickly
promoted to management positions from Special
Finance Manager, New Car Manager, to General
Sales Manager. Four years ago he became Sales
Trainer for a dealership that he helped lead to
become the Number 1 Suzuki
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Dealership in the Country.
Darrell is known as the Trainer to hire with the
ability to take a sales team to the #1 status in
the country.
As a leading Sales Trainer, Darrell has the
energy, experience and ability to identify with
each and every trainee he comes in contact with.
His concept is supported by the idea that if you
are in the right frame of mind, then selling
will be exciting and rewarding.
He believes in continuous improvement and
strives to infiltrate that belief in every
dealership he walks into. He enjoys being in the
dealership, but he travels and trains all around
the country because teaching and sharing his
knowledge with other people is what empowers and
motivates him.
His life long quest is to help as many people as
he can get better and to make an impact that
motivates the sales staff not only to sell more
cars but also to enjoy what they’re doing. His
training is focused on results now.
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